The debate over the destructive role of single-use plastics on ocean life reached critical mass this year, with major brands including Starbucks pledging to phase out plastic straws. By David Griner By replacing the fire in different images with KFC’s Hot and Spicy fried chicken, Ogilvy Hong Kong created a campaign that sparked praise among consumers and creative peers alike. Without further ado, here are our picks for the best commercials of 2018. They pique your interest and drive you to go online to learn more. The quality or style? Nike kicked off the 30th anniversary of the tagline "Just Do It" with a campaign taking a firm stand in favor of controversial Colin Kaepernick and other athletes who've knelt in protest of police violence against black Americans. Want to make your own commercial? They also did a great job incorporating this into a larger marketing campaign that included online advertising and other commercials, like this amazing tiny-kitchen edition of, There are actually a few things that make this commercial great — it’s a short, simple commercial that doesn’t try to accomplish too much. This biography-style ad by adam&eveDDB tugged at the heartstrings. It’s a fully integrated marketing campaign that they don’t actually force onto the viewer. We can help you develop your. The campaign by FCB New York invited fans to unlock a 1-cent Whopper coupon on the app — but only when they were within 600 feet of a McDonald's. It’s a tearjerker that uses a strong narrative and a character arc to showcase the product, a small photo printer that connects to your mobile phone. This commercial wasn’t our favorite — it’s odd and actually a little confusing. This commercial wasn’t our favorite — it’s odd and actually a little confusing. Last year, Sweden's Libresse challenged a decades-old convention around marketing feminine hygiene products with its #BloodNormal campaign. Google brought the holiday cheer for fans of the 1990 movie "Home Alone" when it roped in Macaulay Culkin to reprise his role of 8-year-old Kevin McCallister in its holiday spot for the Google Assistant. Check out the year's worst ads here . Topics: Commercials, Video Marketing, Video Production. This is the legal line, where we’re legally required to inform you: April fools. In each, take note of what makes the commercial a good one — the story? The story of a young refugee who escaped Syria in a wheelchair is an incredible one to hear or read—but to see the young woman herself, Nujeen Mustafa, re-enacting her impossible odyssey is something truly special. It’s powerful, it’s well done, and it leaves you with a strong, positive brand association. For this year’s festival, director Jillian Martin created a mini-masterpiece with “Quota: Who Made the Cut.” It’s a fantastic feat of short-form storytelling with an ending that … well, let’s just say it makes its point in a way you won’t forget. The fast-food chain and its agency We Are Unlimited also rolled out special "W" packaging at 100 women-owned McDonald's locations that day across the country, and changed the logo on its social channels. To promote its app, Burger King did the unthinkable, directing customers to its biggest competitor.
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