best marketing campaigns 2018

“Our brand strength is a key dimension that contributes to the ongoing momentum that we’re building across the Nike portfolio. Summer can be a tough time to run a big campaign. Ever since the dawn of social networks in the early 2000s, marketers have been attempting to create curious online advertisements that people would be inclined to share. Each sculpture was modelled on a real man that took his own life, created during a series of workshops involving bereaved families and friends. “Through the campaign, thousands of people have come together – raising their voices, taking a stand against suicide, and showing that it really doesn’t have to be this way,” Gunning said. Despite not always getting it right (pink beer for International Women’s Day, for example) its ‘Rate My Beer’ campaign baiting its macrobrewery rivals certainly did. 1. Dominating the smart speaker market, the Amazon Echo is an amazing product that lets you interact with virtual assistant Alexa to do a range of different actions. With an increasing number of emerging channels, touchpoints, insights and technologies available to today’s brands, there has never been more scope for innovative, impactful campaigns. Those aged between 18 and 34, who are more left-wing and who come from the BAME community are more likely to be Nike customers, support NFL players ‘taking the knee’ and think brands should take a political stance. The campaigns include user-generated content, fake ads, specialized videos, personal stories, influencers, resolutions, and wrap-ups. For the most part, Amazon Alexa can answer you a range of questions, set up calendars or play music. Bored of adverts only showing razors gliding over smooth, hairless legs, this year Billie claimed to be the first women’s razor brand to show actual hair. The Good Path/Bad Path Campaign received a lot of engagement from high-value prospects and was: The Holiday Video was a fan favorite among Pathies this year. Find out the top 6 digital marketing campaigns of 2018 so far. Our website uses cookies to improve your user experience. Don’t be afraid to create longer videos, just make sure there is value in every second. This website uses cookies to improve your experience while you navigate through the website. Our website uses cookies to improve your user experience. CALM CEO Simon Gunning said the campaign received an overwhelming amount of positive responses and an “outpouring of emotion and desire for things to change”. Uber began 2018 with the #BeyondFiveStars campaign to thank its drivers. EH. Now, while this is not the usual viral marketing campaign, it was an either extremely well thought out publicity stunt or just a creative risk the company decided to take. And in this post, we’re going to take a look at 15 of the best automative marketing campaigns of all time. Plus, we are still just a few months in the new year, thus don’t be surprised by the fact that the viral campaigns we’ve featured do have their roots in the Super Bowl. In no particular order they are…. To achieve an equalised playlist listeners were able to move a slider within the Spotify app to increase the number of female artists. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The package is almost as important as what’s inside. The reason why we love this viral marketing campaign by Netflix and the stunt they did is that it incorporates a number of factors. The company has since caught the attention of fast-food giant Burger King which in October signed a partnership with Postmates allowing the famous Whopper Burger to be delivered to your door. By using this site, you agree to accept our cookies. Understanding that influencer marketing coupled with powerful video content and a creative concept has the potential to boost brand and product awareness significantly, Amazon plugged their cutting-edge Alexa-powered voice assistant, the Echo, with a piece of video content featuring a host of world-renowned celebrities from a host of different fields, from comedy to cooking. This pretty much sums up how every Monday this year felt Get your #2018Wrapped Necessary cookies are absolutely essential for the website to function properly. The advertisement itself is extremely creative and managed to become one of the most talked about ads from the Super Bowl. If you continue browsing, we assume that you consent to our use of. When you have a high-potential piece of content, pay just as much attention to internal distribution as external. After all, burgers are the most-ordered entrée in restaurants nationwide.

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